THE FIT EXPO

When The Fit Expo, the largest fitness event in California, approached us, they sought compelling ads, engaging recap videos, and a new website to solidify their position as the premier fitness event in Southern California. Together, we crafted a dynamic digital presence that captures the vibrant energy and excitement of TheFitExpo.


Date

May 2024


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Strategy

For The Fit Expo, we started by analyzing the fitness event market and understanding the key demographics, including fitness enthusiasts, industry professionals, and health-conscious individuals. Through detailed personas and empathy maps, we identified their needs and preferences, guiding our strategic approach to enhance their digital presence and event engagement.

Design

Our design team completely overhauled The Fit Expo’s website, creating a user-friendly and visually appealing platform from the ground up. The new site featured easy navigation, comprehensive event information, and integration with social media platforms. We also designed multiple ad creatives and event recap videos that captured the excitement and energy of the expo, enhancing both digital and physical attendee experiences.

Marketing

We implemented a targeted marketing strategy, including social media campaigns, email newsletters, and SEO-optimized content to drive traffic and increase brand visibility. Our ad creatives and event recap videos played a crucial role in engaging the audience and promoting upcoming events. By continuously monitoring and adjusting our strategies, we ensured sustained growth and increased attendance at The Fit Expo events.

This structure showcases how each stage of Surge’s creative process was applied to elevate The Fit Expo’s brand and presence. Let me know if there are any adjustments needed or if you’re ready for the next client.

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