Senor Tequila's
Señor Tequilas brings authentic, family-inspired Mexican dining to Germantown, Maryland, blending tradition and innovation in every dish and drink. Surrounded by vibrant, handcrafted décor sourced from Mexico City’s street artists, guests enjoy flavors shaped by decades of family recipes. The drink menu features a thoughtfully curated, ever-evolving selection of tequilas, mezcals, and fresh margaritas. Founded by the Rivas brothers in 2015, Señor Tequilas celebrates the warmth and inclusivity of La Familia culture, welcoming everyone—whether for a casual Taco Tuesday or a special celebration—to feel at home and part of the family.
Date
May 2020
Services
Brand, Content, Design, Marketing, Web
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STRATEGY
For Señor Tequila’s, we began with a thorough market analysis to understand the competitive landscape and target demographics in Germantown, MD. We identified key customer segments, including families, young adults, and local food enthusiasts. Through personas and empathy maps, we mapped out their preferences and pain points, guiding our strategic recommendations for enhancing their digital and physical presence.
DESIGN
Our design team created a visually engaging and user-friendly website, integrating the colorful and lively aesthetic of Señor Tequila’s. We ensured the site was optimized for mobile use and incorporated features like online reservations and menu browsing.
Additionally, we designed promotional materials and signage that aligned with the brand’s festive and welcoming atmosphere, enhancing both digital and in-restaurant experiences.
Our design team created a visually engaging and user-friendly website, integrating the colorful and lively aesthetic of Señor Tequila’s. We ensured the site was optimized for mobile use and incorporated features like online reservations and menu browsing. Additionally, we designed promotional materials and signage that aligned with the brand’s festive and welcoming atmosphere, enhancing both digital and in-restaurant experiences.
MARKETING
We executed a comprehensive marketing plan that included targeted social media campaigns, email marketing, and SEO strategies. By deploying engaging content such as high-quality images, customer testimonials, and blog posts about Mexican cuisine and culture, we increased online visibility and customer engagement. We also launched digital ad campaigns focused on special events, happy hours, and unique menu items like the “Big Mami” margarita, driving traffic both online and to the restaurant.
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Website Traffic Increase
Bounce Rate Reduction
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Average Session Increase
Online Reservations