BRANDING

Phase I: DISCOVERY

At Surge Agency, we craft brands that resonate with your audience and capture the essence of your business. Below is our detailed branding process to ensure that your brand aligns with your goals and stands out in the market.

1. Discovery Session: We conduct a 1-2 hour workshop with key stakeholders to gather essential information. During this session, we explore your brand’s vision, target audience, and project goals.
2. Preliminary Questionnaire: Before the workshop, we provide a set of tailored questions to collect baseline data on your business, making the discovery session more productive.
3. Research: User Personas: Understanding your target audience’s characteristics.

Market Analysis: Reviewing competitors to identify opportunities for differentiation.

Industry Trends: Identifying innovations and trends to keep your brand relevant and impactful.
4. Deliverable: A Design Brief that summarizes our findings and sets the direction for the branding process.

Phase II:
Building Identity

In this phase, we translate the insights gathered into tangible brand assets, ensuring that your brand reflects your values and speaks to your target audience.

1. Branding Directions: We explore different branding options, using references, symbols, colors, and messaging to pinpoint the conceptual direction for your brand. This ensures the brand is unique, industry-appropriate, and emotionally resonant.
2. Branding Options Presentation: We present 2-3 visual branding options, allowing you to choose the direction that best reflects your business. This presentation will include:

• Typography exploration
• Color palette suggestions
• Initial visual style concepts
3. Deliverable: Branding concepts in visual form, along with an initial exploration of messaging.

Phase III:
Brand BOOK

The Brand Book is a critical document that ensures brand consistency across all touchpoints. It serves as a guide for all future branding and marketing efforts.

1. Brand Guidelines: We develop a comprehensive Brand Book that includes:

• Logo usage rules and variations
• Typography and color guidelines
• Imagery styles and use
• Messaging tone and key phrases
• Applications for websites, social media, and print materials
2. Deliverable: A full Brand Book designed to ensure your brand maintains its integrity and flexibility as it grows.