WEB DESIGN & DEV.

1. Discovery Session: We conduct a 1-2 hour workshop with key stakeholders to gather essential information. During this session, we explore your brand’s vision, target audience, and project goals.
2. Preliminary Questionnaire: Before the workshop, we provide a set of tailored questions to collect baseline data on your business, making the discovery session more productive.
3. Research: User Personas: Understanding your target audience’s characteristics.

Market Analysis: Reviewing competitors to identify opportunities for differentiation.

Industry Trends: Identifying innovations and trends to keep your brand relevant and impactful.
4. Deliverable: A Design Brief that summarizes our findings and sets the direction for the branding process.

Phase I: DISCOVERY

At Surge Agency, we craft brands that resonate with your audience and capture the essence of your business. Below is our detailed branding process to ensure that your brand aligns with your goals and stands out in the market.

Phase II:
Brand Identity

In this phase, we translate the insights gathered into tangible brand assets, ensuring that your brand reflects your values and speaks to your target audience.

1. Branding Directions: We conduct a 1-2 hour workshop with key stakeholders to gather essential information. During this session, we explore your brand’s vision, target audience, and project goals.
2. Branding Options Presentation: Before the workshop, we provide a set of tailored questions to collect baseline data on your business, making the discovery session more productive.
3. Deliverable: User Personas: Understanding your target audience’s characteristics.

Market Analysis: Reviewing competitors to identify opportunities for differentiation.

Industry Trends: Identifying innovations and trends to keep your brand relevant and impactful.

Phase III:
Brand BOOK

In this phase, we translate the insights gathered into tangible brand assets, ensuring that your brand reflects your values and speaks to your target audience.

1. Brand Guidelines: We conduct a 1-2 hour workshop with key stakeholders to gather essential information. During this session, we explore your brand’s vision, target audience, and project goals.
2. Deliverable: We develop a comprehensive Brand Book that includes:

• Logo usage rules and variations
• Typography and color guidelines
• Imagery styles and use
• Messaging tone and key phrases
• Applications for websites, social media, and print materials